![]() ![]() “You can ask for anything, they can install things, wait for the cable man. ![]() “The same dedicated Alfred assistant attends to the same client every week.” “We got a lot of early press and 60,000 sign ups in NYC alone.” But it doesn’t make sense for a business where you need to pay your employees high salaries.” “If you get to scale then economics works. “We’ve expanded into NYC where so many people are following their creative passions.” “A lot of the Alfred employees are stay-at-home moms which, once hired are actually then employed.” “Alfred is great for couples and young parents who both want to keep their career.” The first people to sign up for it were entrepreneurs who needed help taking care of the basics.” “We thought the target market was Millennials. “$30 a week and you can get all the help you need.” “When we talk about help it’s about building a support system. She drew a stick figure running errands for her and she said, I want this. It’s a great place to think freely and do creative work.” “People who were successful all had one thing in common and that was help.” Today on ‘Dot Complicated with Randi Zuckerberg’ the co-founders of Hello Alfred, Marcela Sapone and Jessica Beck, discuss their successful model. ![]() Hello Alfred helps customers complete their chores with an on-demand, salaried personal assistant. But one company is changing the way on-demand services work by turning the tables and making their employees their Number One concern to lead to better customer satisfaction. Oftentimes on-demand companies leave its 1099-freelance employees strained and overworked to make ends meet-which can result in hurt sales and lost customers. Look at Uber, which sees drivers working upwards of 12 hours a day without overtime pay, benefits or even an option for riders to leave a credit card tip. The on-demand economy can take its toll on its employees every bit as much as it can ease the daily stresses of its customers. ![]()
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